The project was based on the Interactive Fishing game integrated into the island booth, which was developed by the “Design Dossier” IT department specifically for this project. All visitors of the booth were invited to register for the game, where they were supposed to catch as many fish as possible with a special wii fishing rod during a limited period of time.
After that, the visitors could take a photo of their catch with a special camera and print their favorite photo.
Interactive exposition at trading centers of 8 regions of Russia for “Three Bears” beer brand of the Heineken Group company.